Facebook Ads
Learn how to create Facebook Ads and generate leads for your business
In today’ time the presence of social media is unavoidable. The various social media platforms such as Facebook, Twitter, Instagram etc. helps one and all to connect with their friends, family.
Apart from connecting people virtually, social media also helps businesses to expand their coverage and get maximum number of leads. These leads visit the website through the means of either organic search (directly from Google) or through referrals, inorganic searches. The main motive of businesses is to get maximum number of conversions from these leads through various techniques and strategies that are tried by the business owners.
The most common method for creating ads is through Facebook Ads. Firms these days display ads on Facebook and get conversions. These days, Facebook is the most used social media platform advertisers can work on this opportunity and obtain maximum number of conversions.
The steps for generating leads using Facebook are well explained through the means of videos.
Your Instructor
Saurabh Pandey has designed the special programme has worked for brands like HDFC, Bank of Baroda, PMC Bank, BSNL India, Wockhardt Foundation, SG Cricket, Mitashi, Lokmanya Foundation, Indo-French Project and many more. He has a rich experience of more than 12 years now and he is currently visiting faculty for 45+ colleges. He was also invited by IIM-A to give a workshop on digital marketing to the final PGP students. Saurabh Pandey has worked closely and under the guidance of V Ramani, Founder of IAMAI (Indian Association of Mobile & Internet), first Indian Cyber Jury Member at the Cannes and also known as the ‘Father of Digital Media in India.’ Saurabh has done many global certifications like Google Adwords, Link Research Tools, WooRank, Web Analytics to name a few.
Course Curriculum
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StartGoogle Ads v/s Facebook Ads (11:09)
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StartFacebook Ad Structure (2:41)
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StartIntroduction to Funnels (7:35)
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StartResearch_Audience (25:25)
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StartResearch_Ads (25:44)
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StartTypes of Ads (9:48)
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StartAd Creation and Tips (20:47)
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StartFacebook Tools (9:48)
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StartCustom Audience_Installing Pixel (25:07)
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StartCustom Audience_Remarketing (3:24)
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StartAdvance Strategy (13:00)
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StartAssignments (1:11)